By learning what’s important to you, we are able to customize our services to you – and work with you proactively (like a coach,) alerting you to potential opportunities and prospective challenges. And we think that’s much better than missing opportunities and addressing challenges retroactively (like a scorekeeper.) By focusing our efforts on your story and your numbers, we allow you to focus your energy on what you do best – concentrating on your business and increasing your bottom line.